Meet the entrepreneur who brought White Rabbit candy ice cream to Singapore
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Meet the entrepreneur who brought White Rabbit candy water ice cream to Singapore
Singer-producer-turned-entrepreneur Dave Fu, son of 70s-era Taiwanese singer Bao Nana, introduced this modern spin to a nostalgic favourite to bring some cheer to Singaporeans during the pandemic.
Entrepreneur Dave Fu. (Photo: Aik Chen)
26 Jan 2022 06:36AM (Updated: 26 January 2022 06:45AM)
Chewy, flossy and with that unmistakable edible rice newspaper wrapper, simply the thought of chomping downwardly on a White Rabbit Creamy Candy is enough to bring on nostalgic, rose-tinted memories of carefree babyhood days.
And while information technology is notwithstanding possible to savour this classic candy these days, you can now as well bask a refreshing spin to this familiar favourite – in the form of water ice foam.
Incredibly, the ice foam, which is produced past the original Shanghai-based makers of the White Rabbit Creamy Candy, tastes exactly similar the processed, downwards to its milky and deliciously gooey texture.
Now available at 63 NTUC FairPrice stores in Singapore also equally NTUC's Online Marketplace, Shopee SG and Lazada, local snack lovers have i man to thank for convincing the make to import this product to the footling ruby dot.
" I have loved eating the White Rabbit Creamy Candy e'er since I was a child," said entrepreneur Dave Fu, who Chinese music lovers may recognise every bit the son of 70s Taiwanese songstress Bao Nana.
Before Fu, who is Singaporean, moved back to the land in 2019, he spent the past fifteen years living in Taipei and Shanghai. During his international foray, he got to know the White Rabbit manufacturer in Shanghai.
It took him a year of negotiations before he was given the light-green lite to exist the benefactor for the water ice cream in Singapore last twelvemonth. He besides had to figure out the cold chain logistics of importing ice cream into the country. But the effort was worth it, he reflected.
"White Rabbit Water ice Cream was a special production considering it is such an iconic candy that we've all known since our childhood days." – Dave Fu
" During COVID-19, I evaluated some industries that I thought were doing well, such as healthcare, supermarkets and nutrient delivery. I thought about the opportunities that I could find during this period. Food was ane of the things that would sell well, as it is something that tin bring people together. It is a common language amid people, especially Singaporeans," he said.
" White Rabbit Water ice Cream was a special product because it is such an iconic candy that we've all known since our childhood days. And then I thought it would be a adept product to introduce to Singapore."
His instinct proved to be accurate when his first container sold out within two months. He has plans to bring in more than White Rabbit ice cream in different flavours every bit well every bit other merchandise such every bit tote bags, mugs and T-shirts.
This is not his commencement foray in the food import and distribution rodeo. Fu is too an importer of hairy crabs from Yang Cheng Lake in China, which is in season from October to January.
" I have been bringing the crabs from the farmer who supplies them to the Peace Hotel in Shanghai for my family unit and friends. So concluding year, I imported them for sale too," he said.
" The affair nearly being in the food business is that you get an immediate response. If people like the product, they will immediately tell you they beloved it so at that place is a lot of satisfaction."
That said, there are also challenges that come up with the job. " For entrepreneurs and outset-ups, you have to actually get down and dirty. I think I take visited almost every NTUC where White Rabbit Ice Cream is stocked so that I know how things piece of work on the basis. I also bank check every crab that arrives personally," he said.
He sometimes also has to cope with beingness underestimated or people thinking he is " naive" considering he is a singer. For example, a livestream host he engaged to assistance sell the hairy crabs decided to undercut Fu's business by selling the crustaceans at a lower price. And for some other business organisation venture of importing personal protective equipment, medical grade 3-ply masks and KN95 masks, he said he had encounters with suppliers who scammed him of his deposit money.
" Overcoming these setbacks were very tough considering in a concern yous need cash flow," he said. " But it is a challenge for me to try to overcome things that are seemingly very hard. When I practice business organization, I do it with sincerity and integrity so that people tin can run across from the way I work that I am straightforward and trustworthy."
"The thing about being in the food business concern is that y'all get an immediate response. If people like the product, they volition tell yous they dearest it." – Dave Fu
His tip for those who may be facing business challenges is to accept a step back. " The more ' kancheong' y'all are about stuff, the more you take to slow downwards rather than rush into it. It is only when you slow down that yous tin go faster. This is a life lesson that I learnt," he said.
He cites Eat That Frog!, a book by Brian Tracy, as a source of motivation. The metaphorical frog, which symbolises i's most challenging task for the day, is oft also the thing that can lead to the greatest positive impact. " I tell myself that the big 'frog' is what I have to tackle first, whether it is facing rejection or having a difficult chat. Past filtering the noise, I tin pick the most important tasks to focus on," he said.
While he has plant a measure of success as an entrepreneur, Fu's first love for music and entertainment still remains. He runs an events management and product business firm, Hao Productions, and has also directed several brusk films, documentaries and two full-length characteristic films.
In 2020, he put together a livestream charity concert to raise funds for Ren Ci Hospital. It featured performances from singers including Jeff Chang, David Tao and Joanna Dong. He also performed two songs for the concert.
This year, he hopes to take some time to write more than new music and says he would similar to help to organise another charity concert.
" I hope to encourage others to believe in themselves, take the leap and achieve their goals. You exercise not accept to ever stay in your condolement zone and have regrets. Through the work I do, I hope to show that nosotros can do business with integrity and honesty and succeed."
"I hope to encourage others to believe in themselves, take the leap and reach their goals." – Dave Fu
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Source: https://cnalifestyle.channelnewsasia.com/people/white-rabbit-candy-ice-cream-dave-fu-bao-nana-298966
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